My work moves between fashion,
image-making and visual strategy.
I develop campaigns and visual identities that are both distinctive and effective, balancing a strong visual direction with clear communication goals.
An architectural background shapes my approach – structure, balance and composition guide how an image is built, and how it communicates.
APPROACH
I work across concept, direction and execution, following each project from the initial idea to the final image.
— defining the concept
— directing the shoot
— developing the visual language across platforms
Each project is designed to be coherent, recognisable and adaptable, balancing a strong visual identity with real communication needs.
VISION
My work combines a refined, editorial sensibility with a clear understanding of commercial contexts.
I create images that can exist in both worlds – precise and expressive, but also relevant, readable and effective.
BACKGROUND
Originally trained in architecture in Turin, I later moved to Paris, expanding my practice into fashion and image-making
This transition shaped a multidisciplinary approach, where space, object and body belong to the same visual system.
01
Creative
Direction
02
Art Direction
& Shooting
03
Campaign
Development
04
Strategic& Direction
05
Content Strategy
Systems
06
Accessory & Object Design
01
Creative
Direction
02
Art Direction
& Shooting
03
Campaign
Development
04
Strategic
& Direction
05
Content Strategy
Systems
06
Accessory& Object Design
A continuous exploration
of form, image and meaning.